Capshine : An english learning app

How we iterated multiple times and designed Sulekha’s practice driven english learning experience

Iteration 1

We researched to find out nuanced user needs when searching for teachers, and designed an experience to deliver them.

How it started

During the covid pandemic, Sulekha saw a surge in queries for language teachers and decided to build a dedicated marketplace.


Capshine is a one-stop destination for all  English learning needs. Be it for learning basic grammar, improving spoken English, or gaining proficiency in the language. Capshine is a distinct product and service brought  by Sulekha - one of India's leading marketplaces for expert services across 200+ categories.


During the Covid pandemic, Sulekha a leading classified's company saw a surge in queries for language teachers and decided to build a dedicated marketplace.

Sulekha approached us to design a learning marketplace that matches students' needs and teachers.


Having gathered essential insights from our users and conducted in-depth research. As part of our analysis, we identified that one of the challenges facing students is finding the right English teacher. To address this, we conducted extensive research to better understand what users are looking for when searching for a teacher.

  • Our findings showed that users value a platform that is easy to navigate, trustworthy, and delivers superior outcomes.
  • Users want to be able to easily search for sessions or topics with their preferred mentor or teacher.
  • Trust the platform to provide a safe and reliable learning experience, and have their teacher understand their level and provide feedback to help them achieve their goals.


We researched to find out nuanced user needs when searching for teachers, and designed an experience to deliver them.

Initially, this approach worked fine people started using the app but, this was just the beginning of our relationship with Capshine

The Capshine team realized that the value that can be added and problems to be solved were much greater in the later phase of learning.


The product managers came up with a new set of features to address this and each feature came with its own challenge to design.


We have taken great care in identifying the challenges associated with each new feature we plan to implement.

  • During our observations, we noticed that students perceived the feedback as generic and tended to overlook it. To address this, we need to find effective ways to communicate to them that the feedback provided is personalized and tailored to their individual progress and needs.
  • How to empower students to practice at their convenience?
  • Creating a user-friendly navigation system to accommodate the platform's continuous growth.
  • Implementing gamification elements to enhance user engagement and make the experience more enjoyable.


Provided students with the flexibility to practice at their preferred time.

Scheduling : Live sessions on various topics are conducted by mentors, and students can check the schedule to book the sessions they want to attend. A daily plan is displayed on the first screen, outlining the activities for each day. This allows users to see all available activities related to the topic they are studying. A learning journey is created for each user with a timeline, which enables them to revisit past activities and keep track of their progress.


We observed that students found the feedback to be generic element and skipped over it. How do we communicate to them that it's personalised?

Personalised feedback is visually presented with a hand-written feel.

Feedback : In Talk time sessions, a teacher works with small groups of students, giving everyone a chance to speak and ask questions. After the session, the teacher provides individual feedback to each student, making them feel properly guided. We designed the feedback screen with a hand-written feel.


How do we make sure the user can navigate their way through an ever growing platform?

The Information architecture of the app

Information Architecture : We used card-sorting to build an IA that works for the user group. The platform had too many learning options, which made it overwhelming for users. It was hard to find the right features at the right time, and it didn't provide clear guidance on what to do next. To address this, we separated the daily schedule, learning journey, and quizzes, making it easier for students to access the features they need.


After more than a year of dedicated work, the team's endeavors finally yielded results. The app now has thousands of daily active users, many paid customers and an unending list of happy reviews on the play store.


  • Users can easily choose their preferred time slots, enabling them to join batches that align with their convenient weekly schedule.
  • Gamification elements on the platform maintain user engagement, providing motivation even in the event of mistakes.
  • Flexibility in choosing the expertise level allows users to select instructors that best suit their learning needs.
  • Engaging in group discussions with peer members helps learners practice English by actively speaking.
  • Feedback is not overlooked anymore, as it has been personalized and tailored to meet the individual needs.